Within Business Suite, you can use Insights – a dedicated space that shows you metrics relating to your audience, your posts and your Facebook Page(s). Let’s focus on Facebook Business Suite’s analytics tools for a moment. It includes messaging, advertising, scheduling and posting, and analytics tools. Facebook Business Suiteįacebook first launched Business Suite in late 2020.īusiness Suite is a multi-tool platform that helps businesses manage their presence across Facebook from a central place. Here are 4 Facebook analytics tools that you will be able to use even after Facebook Analytics is gone. That means you can still use Facebook Business Suite, Facebook pixel and Facebook conversions API, and Creator Studio (plus, of course, social media analytics tools like Hootsuite). The closure of Facebook Analytics is part of Facebook’s strategy to consolidate its marketing tools. While Facebook is closing Facebook Analytics, they won’t be leaving advertisers without a way to monitor their ads.
In this article, you’ll learn about 4 Facebook Analytics alternatives as well as which Facebook advertising metrics you’ll want to track moving forward (and why).įacebook analytics tools (that will still be around) Analytics help marketers and advertisers increase their Return on Investment (ROI) by providing detailed insights on how audiences interact with Facebook ads. Monitoring your analytics is crucial no matter what type of advertising you invest in. And second, you’ll need to find another analytics platform, fast. First, you’ll need to prepare for Facebook Analytics shutting down by downloading your data as a CSV file. If you are an avid Facebook Analytics user, this change means two things for you. The change, announced in April, shocked social media advertisers around the globe, as Facebook Analytics has been helping businesses improve their social media advertising for the past few years. Facebook discontinued the Facebook Analytics tool on June 30, 2021.
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